About Balsera Communications

The BC Difference

At our core we are thinkers, doers, communicators, connectors and problem solvers. Our team of bilingual and multicultural professionals, and our ability to deliver high quality communications and community engagement campaigns to diverse audiences in the U.S. and Latin American sets us apart.

The U.S. Hispanic Market

The U.S. Census Bureau reports that as of July 1, 2010, the nation's Hispanic population had reached 50.5 million, representing 16.3 percent of the total U.S. population of 308.7 million, and making people of Hispanic origin the nation's largest ethnic or race minority. Hispanics are also the fastest-growing ethnic group, expected to increase in size by 5 percent in 2012. The Hispanic population has exceeded one million in seven states and there are Hispanic populations greater than 500,000 in 16 states. California alone is home to more than 14 million Latinos (the largest population for any state) and the United States is now the world's fourth largest Spanish-speaking country with the second largest concentration of Hispanics in the world subsequent to Mexico. Today, Hispanics are the driving force of growth across a broad spectrum of industries, especially those that are technology focused such as the Internet, social media and mobile. In 2010, their buying power exceeded one trillion as is expected to continue growing through 2015.

Vision/ Philosophy

At Balsera Communications we enable our clients to achieve their business and political objectives because of a simple formula: a passion for what we do, a focus on quality customer service, an emphasis on creativity at all levels and an encyclopedic knowledge of our markets.
We bridge cultures with an intuitive understanding of our audiences that enables us to communicate with impact and break through the clutter of the 21st century media landscape.

Mission

To create and deliver the most comprehensive slate of U.S. Hispanic communications, governmental affairs and political consulting services available in the United States and enable our clients to reach and influence this market in the most efficient and cost effective manner.